A rebrand for the loved and famed St. Louis pizza chain, Imo's Pizza.

I spent a few weeks researching the history and focus of Imo's Pizza. I then built up concepts that would be appropriate for the brand, giving their logo more excitement/enticement and putting more focus on what makes the company unique, their square cut pizza with gooey Provel cheese. I wanted to make a logo that would fit into the streets of both the city and suburban areas, while still standing out and grabbing your attention.

Branding

I started by concepting different exectuions of the rebrand. Not just visually, but psychologically. For advertisements, we decided to go with the phrase:
"Dare to be Square".

On the logo, I kept part of the original slogan, which is "The Square Beyond Compare"